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The Bortz Auto Collection is proud to debut the restored 1955 LaSalle Roadster and the 1955 LaSalle in 'as found' condition at the


March 8-10, 2013

Thank you to Chubb Insurance for sponsoring the 1955 LaSalle Roadster & Sedan at Amelia Island Concours d'Elegance 2013

Minichamps of North America will be releasing the 1/18th scale model of the 1955 LaSalle Roadster at this event.

Pod Rods: Joe Bortz shows off some amazing Motorama survivors at Amelia, by Dan Scanlan, Jacksonville News, January 4, 2013. Click here.

Three Amigos at Amelia Island Concours d'Elegance 2013

Three Amigos at Amelia Island Concours d'Elegance 2013 Ian Kelleher, Joe Bortz & Roger Wilbanks, Sr. (Some ask, same father - different mothers).

The Cars That Time Forgot

Harry Warholak, Jr. and Joe Bortz

The Cars That Time Forgot by Michael Lamm, Autoweek January 8,1990
The Cars That Time Forgot by Michael Lamm, Autoweek January 8,1990 2
The Cars That Time Forgot by Michael Lamm, Autoweek January 8,1990 2
The Cars That Time Forgot by Michael Lamm, Autoweek January 8,1990 3

Amelia Island Concours d'Elegance

December 28, 2012                                                      News From The Concours



LaSalle Pic 1    


           The LaSalle show cars built for the 1955 General Motors Motorama will be featured at the 18th Annual Amelia Island Concours d'Elegance, March 10, 2013. Presented by Chubb Personal Insurance in partnership with the Bortz Auto Collection, Highland, Park, Illinois, the two cars, an unrestored sedan and the newly restored roadster, will be seen in public for the first time in 57 years.


LaSalle Pic 2 

            "Joe Bortz has been on the cutting edge of dream car discoveries for over 40 years", commented Bill Warner, Chairman of the Amelia Concours, " and he has done a fantastic job of restoring the roadster. It is absolutely stunning and we feel fortunate that he has chosen Amelia to unveil this significant dream car from the fifties".




            Although the two cars featured an advanced fuel injected, DOHC (double overhead cam), aluminum V-6 engine, they were never functional and were intended to be driven by electric motors for show purposes. In keeping with current technology, Bortz has restored the roadster to run on electric power and the public will have the opportunity to see it in action for the first time ever.

LaSalle Pic 4 


            Bortz found the cars in 1988 in the Warhoops scrap yard in suburban Detroit where they were to be destroyed on orders from General Motor's executives.   The sedan was fairly complete, but the roadster had been cut up in numerous pieces. It was through Bortz' passion and dedication they were saved and preserved.

LaSalle Pic 5 


            "Seeing the LaSalle in motion will be one of the highlights of the concours and not to be missed by dream car enthusiasts from around the world", said Bortz.



LaSalle Pic 6     


About The Amelia Island Concours d'Elegance


Now in its second decade, the Amelia Island Concours d'Elegance is among the top automotive events in the world. Always held the second full weekend in March, "The Amelia" draws nearly 250 rare vehicles from collections around the world to The Golf Club of Amelia Island at Summer Beach and The Ritz-Carlton, Amelia Island for a celebration of the automobile like no other. Since 1996, the show's Foundation has donated over $2 million to Community Hospice of Northeast Florida, Inc. and other deserving charities on Florida's First Coast. The 18th annual Amelia Island Concours d'Elegance is scheduled for March 8-10, 2013. For more information, visit or call 904-636-0027.